Journal 05 – Learning From Past Failures

The image shows a cozy, warm-toned scene of a journal placed on a rustic wooden table. The journal is open, filled with handwritten notes and sketches, with the word "JOURNAL" prominently displayed at the top of the page. Next to the journal is a dark ceramic coffee cup, adding to the inviting atmosphere. The background features more books and blurred elements, creating a sense of depth and focus on the journal. The overall mood is serene and reflective, perfect for capturing a quiet moment of writing or journaling.

This past weekend, I had my first interview (I’ll post it soon). But it wasn’t about The Innovative Hobbyist; it was all about my past failures. One of the most important things we can do when starting a business is to embrace those failures and learn from them.

Failure shouldn’t be seen as negative. Whether it was a mistake, a risk that didn’t pan out, or just a bad judgment call, the key is to use that experience to figure out what went wrong and do better next time. It’s all part of getting better with practice.

It’s kind of like video games; when you lose a life, you learn from the mistake and avoid doing it again. Business is the same way. Approach it like a game and keep leveling up.

Lessons From Past Failures

The image shows a person standing on a winding path that stretches into the distance. Along the path are several stepping stones, some cracked and damaged, symbolizing past failures, while others emit a soft glow, representing personal growth. The person, standing confidently, looks back at the cracked stones, reflecting on past challenges. Ahead, the horizon glows brightly, symbolizing hope and a positive future. The landscape transitions from darker tones near the person to a lighter, more vibrant scene near the horizon, illustrating the journey from struggle to success.
Person reflects on past failures while moving toward a brighter future.

During my interview, I was reminded of all my past business ventures and the failures I encountered along the way. In total, I’ve opened, or at least attempted, around seven businesses. Each one taught me a valuable lesson.

My entrepreneurial mindset started young. One of my earliest memories is drawing up a floor plan for an Italian restaurant when I was just a kid. I loved Italian food and dreamed of owning my own company. Of course, at eight years old, I didn’t know anything about business, but it was just one of the many ideas I had growing up.

Sora Entertainment

A bustling film set filled with crew members, actors, and various equipment. The set includes large lighting rigs, multiple cameras, and a prominent green screen in the background. People are working at control stations, adjusting cameras, preparing scenes, and actors dressed in period costumes stand on the set, ready for filming. The environment is lively with detailed props, elaborate set pieces, and a busy atmosphere.
Film studio created by Dall-E.

Fast forward to my first business: Sora Entertainment. It was supposed to be a media company, but there was no proper structure or plan in place. I just had this idea of creating films and TV ads, and I figured I’d learn how to open a company; so, I did. Unfortunately, this venture didn’t even last a year, as I never landed a single client.

True Tales Brewing Company

A modern, rustic brewery workspace featuring large stainless steel brewing tanks and wooden barrels lining the walls. The space has a warm industrial feel with exposed brick, high ceilings, and large windows letting in natural light. In the foreground, wooden tables and stools are set up for tasting or meetings, while the background showcases shelves filled with bottles and brewing equipment. Two people can be seen working near the counter, creating a lively and productive atmosphere.
Brewery by DALL-E.

Skipping ahead past a few other attempts, the next big one was True Tales Brewing Company. Yep, I tried turning my hobby, mentioned in my About Me page, into a business. This time I had a story: the brewery was going to combine beer with storytelling. Each beer would have a story attached to it, accessible via QR code, based on the ingredients. The stories were a mix of fiction and history, depending on where the ingredients came from.

Well, this one failed too. I didn’t account for the high startup costs, and, to be honest, the beers I was brewing weren’t exactly tasty. I wanted a brewing partner but couldn’t find one, and, frankly, I was broke.

Parks of Progress

A lively and colorful theme park bustling with activity, featuring a variety of thrilling rides and attractions. The scene includes towering roller coasters, a spinning Ferris wheel, and a vibrant carousel. Hot air balloons and swing rides add to the excitement in the sky, while people fill the walkways, enjoying food trucks and carnival games. The park is decorated with striped tents, bright signs, and cheerful umbrellas, creating a festive atmosphere full of fun and adventure.
Theme park created by DALL-E.

After that, I said, “Screw brick-and-mortar!” and decided to focus on something I loved: writing. I started a blog, which originally had a different name but was later renamed Parks of Progress. It was a Disney news blog, and I kept up with regular posts.

A few months in, though, I realized something, there was nothing unique about my blog. It wasn’t standing out from the thousands of other Disney blogs out there. I couldn’t find the motivation to figure out a niche, and eventually, I let the blog go.

Vestra Travel Company

A vibrant and inspiring travel company office filled with travel-related decor. The modern workspace features large wooden desks, each equipped with computers displaying scenic beach destinations. World maps and travel posters cover the walls, alongside shelves filled with books, globes, and travel memorabilia. A large window overlooks a stunning ocean view, letting natural light flood the room. Employees sit at their desks, working on travel packages and planning vacations, contributing to a dynamic and creative atmosphere. The space is decorated with globes, postcards, surfboards, and luggage, emphasizing the travel theme.
Travel agency created by DALL-E.

My next venture began in early 2020, yep, right before COVID. I wanted some side cash, so I opened an online travel company called Vestra Travel Company. This time, I had a partner, but we quickly realized that the pandemic wasn’t doing us any favors. The idea was to book vacations for friends and family and build our business through word of mouth, with a focus on Disney vacations. But between the travel bans and some issues with my co-founder, the business didn’t survive.

The Innovative Hobbyist

A cozy, creative office space designed for blogging and content creation. The room features a minimalist wooden desk with an iMac displaying 'BLOG' on the screen and a laptop beside it. The walls are adorned with framed posters and artwork, most of which reference blogs, writing, and typography. A bookshelf filled with books and binders adds to the workspace's warm, intellectual atmosphere. The space is lit by natural light streaming in from a large window with potted plants on the windowsill, contributing to the inviting and inspiring environment.
Blog office created by DALL-E.

Which brings me here to The Innovative Hobbyist. These past failures taught me some crucial lessons: don’t start something just because it seems like a good idea—make sure you have a solid plan and budget everything out. Don’t partner with friends just because it sounds fun—make sure their vision aligns with yours. And most importantly, stay consistent and don’t give up.

Stay tuned for that interview; I’ll post about it when it drops.

What past failures have taught you valuable lessons? Share your stories in the comments below!

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