Empowering Customers: How Their Confidence Builds Our Brand
Empowering customers (you) is at the core of everything we do at The Innovative Hobbyist. Our goal is to provide you with inspirational and actionable content that helps you thrive in your journey and share your story with the world. But what exactly is customer empowerment, and why does it matter for your brand’s story? […]
Journal 05 – Learning From Past Failures
This past weekend, I had my first interview (I’ll post it soon). But it wasn’t about The Innovative Hobbyist; it was all about my past failures. One of the most important things we can do when starting a business is to embrace those failures and learn from them. Failure shouldn’t be seen as negative. Whether […]
Creating a Unique Selling Proposition That Stands Out in 5 Easy Steps
A Unique Selling Proposition (USP) is the key element that sets your product or service apart from the competition. Think about the last time you visited a festival or market – what drew you to a particular vendor? Was it their eye-catching display, the unique product offerings, or perhaps a story that resonated with you? Starting a […]
Storytelling at Disney with Josh D’Amaro
Storytelling should be at the core of every business. One company that is known for this is Disney. Today, Josh D’Amaro highlighted how storytelling at Disney fuels the magic. I wanted to share some of the key points he touched tonight, as they’re essential for any business. Storytelling at Disney – Key Points During Josh’s […]
Journal 04 – Pivoting
When you’re just starting your business, your “why” can be a bit fuzzy. Why are you diving into this? Maybe you had a great product idea and thought, “Why not?” Whatever the reason, having a clear story is key to forming a deeper connection with your audience. I’ve seen so many companies without a solid […]
Providing Great Customer Service
Customers are the lifeblood of any business, and how you treat them can make or break your success. Providing great customer service that exceeds expectations is key to leaving a lasting impression. These memorable moments become the stories they share with others, turning satisfied customers into enthusiastic advocates for your brand. Lisa Ekstrom’s story, which […]
Journal 03 – Increasing Brand Awareness
Increasing brand awareness is essential for your business’s growth. By establishing a consistent presence across multiple channels—such as social media, email marketing, and traditional advertising—you can reach a wider audience and create a positive, lasting impression. Engaging regularly with your audience and maintaining a cohesive brand message helps build trust and strengthens your brand’s visibility, […]
Cultivating an Innovative Mindset: 4 Strategies for Creative Growth
I often hear people say they’re not creative (looking at you, my wife). But let’s be real—it’s not a lack of creativity; it’s the fear of judgment holding them back. The truth is, there’s no such thing as a bad idea, just ideas waiting to be explored. Cultivating an innovative mindset isn’t reserved for a […]
Journal 02 – Doubting Yourself
Doubt can be a motivational crusher. There’s nothing worse than being inspired only to have your mind doubt what you’re doing. Too often I doubt my skills and what I’m doing. Does it matter? Will anyone actually see it? Am I just wasting my time? However, the most important step is to keep pushing on. […]
Choosing a Company Name That Stands Out in 2024
Choosing the perfect company name can feel like a marathon. You might spend days brainstorming, only to discover that the name you finally love has already been taken. It’s frustrating, right? But it’s not just about finding an available name; it’s also crucial to choose one that instantly tells people what your business is all […]